AMAZON ECHO

The Ask
Align Amazon with music and podcast lovers during the holiday season to drive sales of their Echo device.

How We Helped
TuneIn combined an original podcast series with a human-curated holiday station that featured both classic and modern holiday hits.

The “Holiday Survival Guide” podcast was hosted by comedian Jen Kirkman (of Chelsea Lately, Funny or Die, and Comedy Central) and a cast of celebrity friends that used the Echo to help answer holiday questions.

The Results
The program aligned Amazon with authentic, seasonal content that users were searching for. Product integrations throughout the program proved that custom content outperforms standard media.