CHEVROLET

The Ask
Following their partnership debut at Netflix is a Joke Fest in LA, Chevy and Conan O’Brien Needs a Friend (CONAF) tasked SiriusXM to create a series of intimate live podcast events.

How SiriusXM Helped
For the first time ever, SiriusXM opened its Garage Studio in Hollywood to host exclusive podcast events, allowing Chevy and CONAF to record two live episodes in front of 30+ superfans, complete with onsite Chevy branding and hospitality.

Events took place on 10/20 and 10/27, with JB Smoove and Bill Burr joining as guests of the show

The Results
Conan’s live episodes from the SiriusXM Garage included all the things his loyal listeners love: banter with sidekicks Matt and Sona, amazing surprise guests who kept Conan in stitches, and direct conversation between Conan and his fans.

PLUS, Chevy EVs maintained a consistent presence throughout, with ownership of all ad placements (Host Read pre and post-rolls) as well as a completely original in-show integration captured live onsite.

• JB Smoove Episode Downloads: 792K

• Bill Burr Episode Downloads: 1.2M

• 8.5M+ YouTube Video Views