THE TRUE COST

Aligning EILEEN FISHER with The True Cost film on TakePart, provided a unique opportunity to position the brand as a thought leader in the sustainable fashion space among a socially conscious audience. 

TakePart encouraged users to watch the film through compelling media, incentives, exclusive video clips, and sharable social memes.

Beyond the film, TakePart educated users on the issues of ethical fashion through an eye-opening editorial series and provided opportunities for them to engage further through taking meaningful actions. 

MEDIA IMPRESSIONS: 17MM+

SOCIAL MEDIA REACH: 5.8MM

VIDEO PLAYS: 500K