GILDAN

The Ask
Increase brand recognition and trust amongst millennials through music and the theme of comfort.

How TuneIn Helped
TuneIn aligned Gildan with The Outside Lands Music Festival to include:

• The Road to Outside Lands - A five-episode custom podcast series that followed how artists Dawes & Mondo Cozmo stay comfortable on the road.

• Outside Lands Radio - An expertly curated, human-hosted station that showcased music from Outside Lands artists.

• A three-day audio livestream of select festival sets. 


The Results
The campaign positioned Gildan as a brand that is in touch with the needs of millennials. Outside Lands Radio became one of TuneIn's most listened to music festival stations ever.