KIA + SXM - LABOR OF LOVE VIDEO SERIES ON SOUNDCLOUD

The Ask
Showcase the KIA Sportage as a way to support the creative journey and help creators express themselves, and make more good in the world

How SiriusXM Helped
Through this partnership, KIA & SiriusXM aligned with 5x emerging creators, who each beautifully articulated their unique creative journeys, with both brands being naturally integrated into each narrative:

• Using a SXM-equipped KIA Sportage as a literal and figural vehicle for creation, Labor of Love followed each artist as they revealed their hidden passions

• Within the vehicle, we highlighted both the SiriusXM mobile app and SiriusXM on the in car entertainment unit

The Results
Collectively, the KIA & SiriusXM Labor of Love program had an overall reach of 42M+ driving significant awareness for both brands.

• THE 5 EPISODES DELIVERED OVER 650K VIEWS IN TOTAL.

• THERE WAS A COMBINED 23.5K HOURS WATCHED ACROSS THE SERIES

• 4 OF THE 5 EPISODES EXCEEDED SOUNDCLOUD’S AVERAGE LIKE RATIO OF 89%.