MASTERCARD

The Ask
Curate and produce exclusive content for the Mastercard House to celebrate their annual sponsorship of the Grammys.

How TuneIn Helped
TuneIn’s partnership centered around Start Something Priceless™ Radio, a human-hosted station expertly curated with tracks from Grammy nominees both past and present. The station also featured live DJ cut-ins and an exclusive stream of our concert from the Mastercard House, featuring both Grammy-winning rock band Portugal. The Man and up and coming rock band Francis and the Lights.

The Results
TuneIn helped bring fans closer to the music and the artists they love. Whether as one of the 400 cardholders in attendance, or one of thousands that listened to the stream, fans were offered something truly priceless.