MICROSOFT / TAKEPART.COM - SENIOR MANAGER, INTEGRATED MARKETING
WORLD FOOD DAY
TakePart and Microsoft teamed up to raise awareness around World Food Day by promoting a video they made.
Through high impact media distribution and editorial content alignment, Microsoft’s video video was authentically integrated throughout TakePart.
Flight: 2 Days
- 23,109,975 Total Campaign Reach
- 9,943,303 Social Media Influencer Reach
- 6,109,676 Video Plays of Growing Underground
- 3,664,414 High Impact Media Impressions
- 1,817,877 Native Video Distribution Impressions
- 890,062 Social Media Impressions
- 684,643 Visits to Sponsored Editorial Content