NISSAN / MYSPACE - INTEGRATED MARKETING MANAGER

NISSAN JUKE #MAKE MOVES

The 2014 Nissan Juke® Nismo and Myspace #MakeMoves across the country showcasing various dance scenes.

Myspace and Nissan created a photo series focusing on 4 different dance scenes in 4 different cities across the country. The 2014 Juke NISMO was seamlessly integrated into program content.
Additionally, users were invited to submit videos, animated GIFs, and photos on Myspace showing their own dance moves. By doing so, users entered for a chance to flyaway to a live event and win a 2014 Nissan Juke.

The program culminated with an event which took place in Los Angeles, CA and featured a live performance from rising DJ, Borgore. The winner of the contest was presented their prize at the event.

MEDIA IMPRESSIONS: 22MM

CONTEST SUBMISSIONS: 2K

EVENT RSVPs: 10K in 24 hours