QUAKER

The Ask
Drive Quaker brand association & relevance to GOAT using emotion-led storytelling at SiriusXM + Pandora’s Big Game Event 2023 featuring Luke Combs.

How SiriusXM Helped
Quaker made a huge first impression by owning Pre-Show Entertainment and Concierge Station.

The party started as event attendees lined up hours early to get the best seats for the concert. Quaker got attendees in the zone for the event kick-off with a pre-show Referee Coin Toss Fan Engagement Game.

At the Station, Quaker ambassadors gave away clear, stadium regulated tote bag swag as fans entered the venue! Attendees mentioned they would use it to tote their swag from the night and then use again at future sports events!

The Results
The ultimate Big Game kick-off event made headlines in Phoenix AND nationwide, attracting some of the largest entertainment and music outlets including Billboard, Extra, People and more.

• 1,600,000,000 press impressions

• 500,000 social impressions

• 3,900 fans in attendance