TEXAS LOTTERY

The Ask
Increase purchase intent and play of Texas Lottery games while raising awareness and excitement in support of their “everyday luck” brand campaign.

How TuneIn Helped
In partnership with Texas Lottery, TuneIn produced “Rock Your Luck Radio,” a station playing the hottest Latin Indie music appealing to both their English and Spanish speaking audience targets.

In addition to a custom station, TuneIn produced a turnkey live concert event in San Antonio, Texas featuring Latin Indie favorites, Chicano Batman and hometown rising star, Garrett T. Capps.While the event was free to attend, lucky listeners could also hear the show via a live stream on Rock Your Luck Radio.

The Results
Concert goers exceeded the venues’ max capacity and those in attendance were able to engage with Texas Lottery in a variety of ways:

• Social Photo Booth (400+ photos taken)

• Branded VIP Credentials (80 winners)

• Branded VIP area Custom

• Limited Edition Poster

• Rock Your Luck Radio station