DUMB & DUMBER TO

In partnership with Universal, Playboy launched an affably homespun video series featuring some of our fan-favorite Playmates. 

The Playmates, including Pamela Horton, Nikki Leigh, and PMOY 2012 Jaclyn Swedberg, took part in three challenges in celebration of the theatrical release of Dumb and Dumber To. 

Each Playmate posted their short-form videos on their personal Instagram accounts with the hashtag #DumbTo. A long-form video, stylized as part of the popular Playboy video franchise, Show You My Instagram, was also published on Playboy.com and on Playboy’s Facebook page for each challenge.

Through exposure on Playboy’s unparalleled social media channels and the Playmates’ Instagram accounts, the videos have received upwards of a combined 1.3MM VIDEO VIEWS.

MEDIA IMPRESSIONS: 9MM+

SOCIAL MEDIA REACH: 15MM+